Here are some samples of our work. Contact us if you’d like to see more.
Square One Education Network
The Square One Education Network is a nonprofit organization that provides K-12 students with hands-on learning opportunities in mobility-related science, technology, engineering and mathematics (STEM) subjects. A major component of their innovative curriculum is the “Masters of Mobility” programs, which aim to inspire the students to pursue future careers in the industry.
In preparation for the Innovative Vehicle Design (IVD) Mobility Challenge, students use their creative engineering abilities to design and build autonomous, connected and electric vehicles. At the event, the students demonstrate their mastery of these technologies –which are taught in Square One’s classes – in fun, team competitions.
Our team used their social media expertise to manage Square One’s Facebook and Twitter pages to help draw people to the IVD Mobility Challenge as well as increase the general awareness of the organization’s unique approach to STEM-education. As part of a multi-faceted PR effort, we launched a social media campaign to build excitement in the week leading up to the event.
On Facebook, we hosted a social media contest between participating schools to see which school could receive the most “likes” on their photo when posted. The winner was named Square One’s 2018 IVD Mobility School of the Year and would become the face of the organization in its promotion for the coming year.
In just three days, the social media contest received over 770 likes. In addition, throughout the entire week before the event, Square One acquired 72 new total followers on Facebook and Twitter and earned more than 5,000 engagements on Facebook and over 15,000 impressions on Twitter.
FABTECH is North America’s largest metal forming, fabricating, welding and finishing event, which rotates between Chicago, Las Vegas and Atlanta. The expo brings manufacturers from all these industries together in a single location to showcase their products, learn more about the latest technologies and trends, as well as network and build relationships with distributors and customers.
Located in the heart of the Rust Belt, the most recent show took place at Chicago’s McCormick Place, and attracted more than 1,700 exhibitors across 750,000 square feet of space. FABTECH 2017’s theme was “Industrial Evolution.” Emerging technologies were displayed throughout the show floor, including a new 3D/Additive Manufacturing Pavilion; discussed during expert presentations and educational sessions; and symbolized in the rollout of a new FABTECH logo.
Since the start of us working with FABTECH, our team has developed a media relations strategy that drives attendance and generates media interest by highlighting unique draws of the show, solidifying FABTECH as North America’s premier manufacturing conference.
By creating an announcement schedule for 2017 that distributed newsworthy information to a wide audience of media outlets at a consistent rate, Eisbrenner PR delivered key messages to media that helped keep FABTECH top-of-mind during the summer and fall months. Our efforts paid off – 40 percent more coverage was generated than the previous year. Additionally, registered media attendance increased by 23 percent at FABTECH 2016, and a total of 44,935 attendees came to the show.
Clean Wave Technologies
Clean Wave Technologies develops and manufactures advanced electric drive systems for electric and hybrid electric vehicles. As the company expands its global presence, participating in trade shows and related industry events is a key method it uses to spread brand awareness and reach customers in the market.
One of the first major North American events Clean Wave planned to exhibit at was the 2017 Electric & Hybrid Vehicle Technology Expo held in Novi, Michigan, which featured hundreds of the top electric vehicle (EV) tech manufacturers and service providers. Clean Wave Vice President of Sales and Marketing Manoj Karwa also was slated to present a whitepaper on the benefits of their technology during an Open Tech Forum.
Our team worked with Clean Wave’s sales and marketing team to maximize the company’s investment and exposure at the EV Tech Expo. This included media relations support before, during and after the event; creating exhibit displays and corporate fact sheets to distribute; and designing, editing and producing content for an entirely new company website.
As a result of Clean Wave’s participation in and activities surrounding the show, the company collected 15 qualified leads for new customers, connected with its core audience, built up marketing and exhibit material for future use and introduced the company to the North American market.