Here are some samples of our work. Contact us if you’d like to see more.
Brose’s Regional Communicator’s Conference
Brose, the world’s fifth-largest, family-owned automotive supplier, develops and produces mechatronic systems for vehicle doors and seats as well as electric motors and drives. With more than 24,000 people at 60 locations in 23 countries, the company relies on local support for communication activities.
In May 2016, the company brought together employees from the companies eight sites in North America to help them understand their roles as communicators. In addition to regional employees, representatives from the Brose corporate and North America headquarters participated.
Our team worked with Brose’s corporate team to develop a comprehensive program focusing on best practices for communication and Brose’s expectations for its communicators. Eisbrenner PR subject matter experts lead each of the four sessions: Communications 101, Media Relations, Social Media and Writing. Participants were provided with tip sheets and take-away tools needed for success. Since the session, there has been an increase in the quality and consistency of material provided by the individual sites.
Eberspaecher North America
Eberspaecher North America is a global market leader for heavy-duty exhaust after-treatment systems that enable customers to meet the highest emission standards. Thanks to the company’s growing business in the America’s, Eberspaecher needed to triple the size of its Brighton, Michigan, manufacturing facility.
Expansion plans called for the Brighton site to be a center of excellence for Eberspaecher’s commercial vehicle business in North and South America, housing nearly 400 employees from manufacturing and administrative disciplines. The 340,000 square-foot site manufactures with state-of-the-art processes including laser shell manufacturing, converter catalyst canning and complex automated welding.
To celebrate the expansion, Eberspaecher wanted to hold a grand opening event in October 2016, and asked for our media relations and event management experience. Our team developed and implemented a media strategy designed to create awareness about the company’s products and capabilities at the expanded site. We also managed the entire grand opening event from invitation development to vendor coordination.
At the event, the company welcomed approximately 100 corporate and local leaders, customers, suppliers, media, as well as state and local government representatives including Governor Rick Snyder. Coverage of the company and event appeared in nearly 20 industry and global publications including Automotive News, AutoBeat Daily and Fleet Equipment.
Detroit Jazz Festival Media Relations
The Detroit Jazz Festival is the world’s largest free jazz festival and a true cultural event in the heart of Detroit. It is an important cultural organization with a year-round presence, actively supporting education programs and other institutions that nurture jazz.
For over three decades the festival created a strong legacy; however, it went through numerous changes in recent years and needed to increase its local financial support and raise awareness of its importance to Southeast Michigan, including its year-round activities that help students and the community. The goal was to position the organization as critical to the cultural fabric of the region and one that must be supported.
To help meet this challenge, Eisbrenner Public Relations was invited to join the team to develop a targeted media relations campaign that was focused on delivering key messages to key audiences. This campaign was focused specifically in gaining coverage in new business-focused outlets that reached a more corporate business audience.
Utilizing its expertise and existing media relationships, Eisbrenner PR was able to increase the awareness of its year-round activities and importance through strategic media placements and securing interviews and meetings with local media.
The messages were successfully incorporated in numerous interviews on both broadcast and traditional publications, and there was an increase of media coverage by 60 percent over the festival weekend alone.