Here are some samples of our work. Contact us if you’d like to see more.
Valens Automotive Twitter
Valens, inventor and world leader in HDBaseT technology, is a leading provider of semiconductor products for the distribution of uncompressed ultra-high-definition multimedia content. As the company brings its technology to the automotive sector, awareness of the technology and its connectivity capabilities for future vehicles has become vital.
To connect with the automotive community – automakers, suppliers, media and analysts – Valens needed to develop a strong presence on social media, specifically Twitter.
Our team developed the @ValensAuto Twitter handle, writes content and engages with key automotive and technology influencers. Utilizing a small social media budget, our team was able to drastically ramp up Valens’ social media presence. In only two months, Valens Automotive has over 800 page visits,124 followers and has made nearly 80,000 impressions.
Brose’s Regional Communicator’s Conference
Brose, the world’s fifth-largest, family-owned automotive supplier, develops and produces mechatronic systems for vehicle doors and seats as well as electric motors and drives. With more than 24,000 people at 60 locations in 23 countries, the company relies on local support for communication activities.
In May 2016, the company brought together employees from the companies eight sites in North America to help them understand their roles as communicators. In addition to regional employees, representatives from the Brose corporate and North America headquarters participated.
Our team worked with Brose’s corporate team to develop a comprehensive program focusing on best practices for communication and Brose’s expectations for its communicators. Eisbrenner PR subject matter experts lead each of the four sessions: Communications 101, Media Relations, Social Media and Writing. Participants were provided with tip sheets and take-away tools needed for success. Since the session, there has been an increase in the quality and consistency of material provided by the individual sites.
Eberspaecher North America
Eberspaecher North America is a global market leader for heavy-duty exhaust after-treatment systems that enable customers to meet the highest emission standards. Thanks to the company’s growing business in the America’s, Eberspaecher needed to triple the size of its Brighton, Michigan, manufacturing facility.
Expansion plans called for the Brighton site to be a center of excellence for Eberspaecher’s commercial vehicle business in North and South America, housing nearly 400 employees from manufacturing and administrative disciplines. The 340,000 square-foot site manufactures with state-of-the-art processes including laser shell manufacturing, converter catalyst canning and complex automated welding.
To celebrate the expansion, Eberspaecher wanted to hold a grand opening event in October 2016, and asked for our media relations and event management experience. Our team developed and implemented a media strategy designed to create awareness about the company’s products and capabilities at the expanded site. We also managed the entire grand opening event from invitation development to vendor coordination.
At the event, the company welcomed approximately 100 corporate and local leaders, customers, suppliers, media, as well as state and local government representatives including Governor Rick Snyder. Coverage of the company and event appeared in nearly 20 industry and global publications including Automotive News, AutoBeat Daily and Fleet Equipment.