Bid Alicia Adieu

October 28, 2016

As my internship comes to a close, I’m reflecting back to when I first started, when I had no idea what challenges would lie ahead or what new skills I would take with me. Hindsight is 20/20, so let me share some words of wisdom with all of you young and aspiring PR pros out […]

Small agencies: why at least one should appear on your resume

October 19, 2016

When I first entered the seemingly intimidating world of PR, I was prompted to think about what sector would be the best fit for me; corporate, agency or nonprofit. As I sat in the back of a GVPRSSA meeting, three professionals stood at the front of the room, each touting how their respective sector played […]

Automotive Communications: Detroit’s Other Industry

October 12, 2016

On June 4, 1896, Henry Ford test drove his first automobile on the streets of Detroit, thus beginning the city’s push toward automotive manufacturing. Since, Michigan has become the epicenter of the automotive industry—home to the Detroit three, 13 original equipment manufacturer (OEM) assembly plants and more than 1,700 suppliers. It’s no surprise that over […]

A Day in the Life of a PR Intern

September 29, 2016

To-do lists, time tracking and team discussions! Oh my! I start my day the same way public relations professionals have since the beginning of time— skimming the news while enjoying a fresh cup of coffee. Okay, that might be a stretch, but it’s mostly true. After I’m up to date on the daily news, I […]

Design for Non-Designers

September 15, 2016

The further I get into my professional career in public relations, the more difficult it has become to avoid doing design work that, quite frankly, was the reason I dodged advertising all together. It’s no secret that content is better understood with the help of visuals. But like many of my counterparts, I have found […]