Making the silent ‘e-volution’ heard #EprMC2

October 5, 2017

Although autonomous and connected driving technologies have been the subject of much fascination, there is building momentum for another (perhaps equally transformative and impactful) mobility makeover: electrification. To enable mobility, you need a power source. For the automotive industry, first came the internal combustion engine followed by a splattering of hybrid-electric engines – now is […]

Expert coaching for discussing connected mobility #EprMC2

September 26, 2017

With seemingly everyone talking about the future of mobility and connectivity, how a company communicates their activities in the space is crucial. Everything a company says, and particularly how they say it, must be strategized. Corporate marketing and communications department—along with their executives—are questioning how to best convey what their company is doing to advance […]

Crafting mobility and connectivity communication: #EprMC2

September 14, 2017

If it seems like everyone is talking about mobility and connectivity, it’s because they are. The future of mobility and a connected transportation grid are top of mind as industry experts, automotive executives and media influences share their thoughts on what is happening and what the future may hold. Adding to the noise around mobility […]

The future of social media – what it means for PR

June 28, 2017

What’s hot in social media today, may not be the same in a few months. From entire platforms fading out, such as Myspace, to new platforms gaining in popularity like Snapchat and Instagram, it may seem impossible to keep up with where social media is heading next. Nevertheless, there is one key trend emerging in social […]

Four ways to earn your readers’ trust

February 24, 2017

In a world where we are bombarded with information, both factual and fake, the ability to trust advertisements and organizations is becoming more and more difficult for the public. So what can PR professionals do to build trust with their audiences in the era of the untrusting? Be authentic: If a company can effectively communicate […]