The future of social media – what it means for PR

June 28, 2017

What’s hot in social media today, may not be the same in a few months. From entire platforms fading out, such as Myspace, to new platforms gaining in popularity like Snapchat and Instagram, it may seem impossible to keep up with where social media is heading next. Nevertheless, there is one key trend emerging in social […]

Four ways to earn your readers’ trust

February 24, 2017

In a world where we are bombarded with information, both factual and fake, the ability to trust advertisements and organizations is becoming more and more difficult for the public. So what can PR professionals do to build trust with their audiences in the era of the untrusting? Be authentic: If a company can effectively communicate […]

Finding the positive: the importance of encouragement in the workplace

October 20, 2016

We all know the power of positive words. The times that we are at our lowest, we actively seek out those that we know will fill us with encouragement and motivation. For kids, it’s their mom. Okay, let’s be honest, for adults, it’s still their mom. But the positive effects of working in an environment […]

Improve work productivity – one step at a time

October 5, 2016

“It’s been a long day; I am too tired to do anything else.” “I’m already so tired in the morning. There’s NO WAY I’d be able to wake up any earlier.” We’re all guilty of using these, or other, excuses throughout the work week to avoid hitting the gym. In doing so, are we setting […]

From C-suite to shop floor: interacting with all levels in an organization

September 21, 2016

  When you work in communications and public relations, it’s easy to think that your job will center around those in the C-suite, however, that’s not always the case. The communication function at a company is one of the unique departments that works with all levels of employees – from CEO to hourly workers. There […]