Framing proactive communication for technology mishaps #EprMC2

November 16, 2017

New technologies are driving the mobility evolution. But no technology is perfect, and any product or pilot program that goes live can experience an incident—regardless of the cause—that generates provocative news headlines. This can cause the public, as well as key stakeholders, to lose confidence and incite deeper questions into the product’s reliability and future […]

Defining your identity when ‘everyone is mobility’ #EprMC2

October 24, 2017

“Shaping the future of mobility.” “Mobility solutions for tomorrow.” “Empowering mobility.” From taglines and hashtags to complete corporate strategies and industry shifts, traditional automotive companies, technology/software providers and manufacturers large and small are entering and positioning themselves in the mobility space. And we can’t forget about the plethora of new startups, partnerships and spinoffs popping […]

From information overload to enthusiastic ‘butts in seats’ #EprMC2

October 16, 2017

Let’s be honest. How many presentations have you sat through? Probably a lot. Now, how many do you actually remember so much so that you tell your friends and colleagues about them? Probably not a lot. From conferences to educational seminars, dedicated connected expos to mobility briefings, and electric and smart car expos (not to […]

Making the silent ‘e-volution’ heard #EprMC2

October 5, 2017

Although autonomous and connected driving technologies have been the subject of much fascination, there is building momentum for another (perhaps equally transformative and impactful) mobility makeover: electrification. To enable mobility, you need a power source. For the automotive industry, first came the internal combustion engine followed by a splattering of hybrid-electric engines – now is […]

Expert coaching for discussing connected mobility #EprMC2

September 26, 2017

With seemingly everyone talking about the future of mobility and connectivity, how a company communicates their activities in the space is crucial. Everything a company says, and particularly how they say it, must be strategized. Corporate marketing and communications department—along with their executives—are questioning how to best convey what their company is doing to advance […]